Rationale

My topic started off as theatres in Wellington, close to the CBD, that were various different sizes and were built in different eras/styles. While working on my illustrations my topic eventually evolved into quirky, boutique cinemas to choose from for a ‘girl’s night out’. I wanted my booklet to convey the overall feeling of fun, exciting ‘night out’ cinema choices in Wellington, with each choice giving the viewer a different atmosphere. The viewer could then pick which atmosphere/cinema suited their night out plans. My illustrations immediately inform the viewer (presumably a young female, as that is the brochure’s target audience) of the ‘formal level’ feeling of each cinema by showing what sort of clothing and hair best represents the ambience and adjective qualities of that cinema. For example; my Light House Cinema Cuba illustration is more casual, warm, soft, and modern, while my Penthouse Cinema illustration is fun, bright and retro, and my Embassy Theatre illustration is grand, elegant and historical. I have used decorative fonts that relate to these qualities for the headings on each cinema spread. The copy is encased in rules to subtly give the feeling of a cinema screen therefore linking to the overarching activity. I have tried to situate the cinemas by using wind eddies to depict ‘windy Wellington’. My collages are so illustrative because I am more of an illustrator than a graphic designer. This project reminded me how much I prefer to work analogue (in a workbook) compared to working digital (on a blog).

Final Illustrations in Brochure

The movie clap-board was drawn on photoshop in the same line style as my activity illustrations. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city). I used a sourced image of the Wellington skyline at night to make this illustration cohesive with my activity illustrations (as they include part of a photograph each). Also, I have drawn the Wellington skyline in each of my illustrations to show that the cinemas are in the city , so this image links to that idea. I used an image of Wellington of night because my brochure is for ‘a girl’s night out’. I did not photograph my own image because I only chose to incorporate this idea on the final weekend of the assignment so I had no time to plan a night photoshoot.

The map was drawn on photoshop (referencing a screenshot from Google Maps) in the same line style as my activity illustrations. I only drew the streets that I thought were needed for a viewer to be able to effectively orientate themselves in the CBD. I used a sourced image of water in the Wellington harbour to make this illustration cohesive with my other illustrations (as they include photographed textures). I did not photograph my own image because I wanted an image of the deep water out in the harbour (not the water at the wharf or beach) and I have no access to a boat.

My illustration for Light House Cinema Cuba was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a casual stance and less formal, modern clothing to reflect the tone of the cinema she is portraying. I used a photograph that I took while visiting the cinema for the texture of the skirt. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is warm and cosy and the image looks soft. Red is also a main colour in the cinema interior design. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used white for the skyline to portray the idea that the cinema is more everyday. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

My illustration for Penthouse Cinema was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a fun, exciting pose and a classy yet fun dress to reflect the tone of the cinema she is portraying. The dress and headpiece help show the decade that the cinema was built in and still reflects today. I used a photograph that I took while visiting the cinema for the pattern of the dress. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is vibrant, fun and art deco. Yellow and teal are also colours that stood out to me when I visited the cinema. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used grey for the skyline to portray the idea that the cinema is more formal. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

My illustration for The Embassy Theatre was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a grand pose and a formal gown (something you would only wear on special occasions) to reflect the tone of the cinema she is portraying. The back of the dress relates the classical style of the theatre, and her hair reflects one of the main architectural features of the theatre - curlicue detailing. I used a photograph that I took while visiting the cinema for the pattern of the dress. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is higher class/royal and elegant. Also the texture of the tiles reflects the cold, vast feeling of the theatre. Purple is the main bold colour in the theatre; otherwise it is mostly white/cream. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used black for the skyline to portray the idea that the cinema is more of a formal place you would go for an event. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

The movie tripod light was drawn on photoshop in the same line style as my activity illustrations. I used the texture of the light’s glass as the photographed texture that would make this illustration cohesive with my activity illustrations (as they also include photographed textures). I got this texture from the sourced reference image that I drew the shape of the light from. I did not photograph my own image because I do not have access to a vintage movie filming light.

The movie camera was drawn on photoshop in the same line style as my activity illustrations. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city). I made these eddies look like they were film strips fluttering off of the film rolls on the camera to try and incorporate these two ideas.

I used the fundamental design principle of movement in my wind eddies to try and create the idea of a breeze. Repeating the eddies helped give it a rhythmic feel. I also made the eddies quite big compared to the figures to show that the wind is strong. I used contrast in the way that I have collaged/combined two art techniques - photography and digital illustration. You can see scale/depth with my subtle placement of the Wellington skyline in each of the collages to show that the activities are in the city.

Professional Printing

I went to Fullstop Printing on Victoria Street to print my brochure.
I chose Colotech 280 gsm for my cover and Colotech 160gsm for the inside pages.

Final Brochure

References for Sourced Images in Brochure

I used parts of three images that I did not photograph myself in my brochure.


You can find these images on these pages:

https://www.pinterest.com/pin/466615211362410605/
http://rmbastey.deviantart.com/art/Wellington-Skyline-I-173282418
http://www.cyburbia.org/forums/showthread.php?t=13118

Mock-Up of Further Developed Brochure

Critique:

Map - Put either street names or landmarks on the map to help the viewer orientate themselves, and take off the quote.
Back Cover - Change the font to Univers
Extra Spread - Put more words in the quote and shorten the line length.

Front Cover Inspiration

Embassy Prices

Adult = $19.50
Student = $16.50

3D Glasses = $1.00

Fonts

Mock-Up of Developed Brochure

Critique:

Overall - Try using a really dark blue or purple in the background instead of black as black feels oppressive, and review fonts.

Cover - Add a pop of colour

Map - Swap map and intro text; you look at the right-hand page first so this is where the text needs to be, and also, don't have the map key in the intro text.

Printing

These are all the places you can print in Wellington CBD

I am going to go to 'Fullstop' Printing near Gordon Harris first and see if they can print my brochure as they give student discounts.

Extra Spread Ideas

- Movie Flowchart
- Comedic Flow Chart
- Film Quotes
- Menu Info
- Current Film Info
- Film Genres
- Film Ratings
- What a Girl Needs to Take to the Cinema
- Why is Wellington the Film Capital of New Zealand

Brochure Development

Pair Critique

I swapped my mocked-up brochure with Corina to do a pair critique.

First Mock-Up of Brochure

Critique:

Cover - Colour, hierarchy, what city is it?

Map - Key?

Extra Spread - Put the icon info with the icons on each page, not on a separate spread.

Spreads - What do icons mean? Maybe put icons under prices to make that column more evident. The text is too close to the edge, it looks like it's going to fall off! Fay wants me to return to the idea of the title and quote aligning.

Map

Reference:

Ideas:

Final Map: