Rationale

My topic started off as theatres in Wellington, close to the CBD, that were various different sizes and were built in different eras/styles. While working on my illustrations my topic eventually evolved into quirky, boutique cinemas to choose from for a ‘girl’s night out’. I wanted my booklet to convey the overall feeling of fun, exciting ‘night out’ cinema choices in Wellington, with each choice giving the viewer a different atmosphere. The viewer could then pick which atmosphere/cinema suited their night out plans. My illustrations immediately inform the viewer (presumably a young female, as that is the brochure’s target audience) of the ‘formal level’ feeling of each cinema by showing what sort of clothing and hair best represents the ambience and adjective qualities of that cinema. For example; my Light House Cinema Cuba illustration is more casual, warm, soft, and modern, while my Penthouse Cinema illustration is fun, bright and retro, and my Embassy Theatre illustration is grand, elegant and historical. I have used decorative fonts that relate to these qualities for the headings on each cinema spread. The copy is encased in rules to subtly give the feeling of a cinema screen therefore linking to the overarching activity. I have tried to situate the cinemas by using wind eddies to depict ‘windy Wellington’. My collages are so illustrative because I am more of an illustrator than a graphic designer. This project reminded me how much I prefer to work analogue (in a workbook) compared to working digital (on a blog).

Final Illustrations in Brochure

The movie clap-board was drawn on photoshop in the same line style as my activity illustrations. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city). I used a sourced image of the Wellington skyline at night to make this illustration cohesive with my activity illustrations (as they include part of a photograph each). Also, I have drawn the Wellington skyline in each of my illustrations to show that the cinemas are in the city , so this image links to that idea. I used an image of Wellington of night because my brochure is for ‘a girl’s night out’. I did not photograph my own image because I only chose to incorporate this idea on the final weekend of the assignment so I had no time to plan a night photoshoot.

The map was drawn on photoshop (referencing a screenshot from Google Maps) in the same line style as my activity illustrations. I only drew the streets that I thought were needed for a viewer to be able to effectively orientate themselves in the CBD. I used a sourced image of water in the Wellington harbour to make this illustration cohesive with my other illustrations (as they include photographed textures). I did not photograph my own image because I wanted an image of the deep water out in the harbour (not the water at the wharf or beach) and I have no access to a boat.

My illustration for Light House Cinema Cuba was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a casual stance and less formal, modern clothing to reflect the tone of the cinema she is portraying. I used a photograph that I took while visiting the cinema for the texture of the skirt. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is warm and cosy and the image looks soft. Red is also a main colour in the cinema interior design. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used white for the skyline to portray the idea that the cinema is more everyday. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

My illustration for Penthouse Cinema was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a fun, exciting pose and a classy yet fun dress to reflect the tone of the cinema she is portraying. The dress and headpiece help show the decade that the cinema was built in and still reflects today. I used a photograph that I took while visiting the cinema for the pattern of the dress. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is vibrant, fun and art deco. Yellow and teal are also colours that stood out to me when I visited the cinema. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used grey for the skyline to portray the idea that the cinema is more formal. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

My illustration for The Embassy Theatre was drawn on photoshop in a simplistic, silhouette line style. I drew the shape of a young woman to link to my target audience and ‘girl’s night out’ theme. I put her in a grand pose and a formal gown (something you would only wear on special occasions) to reflect the tone of the cinema she is portraying. The back of the dress relates the classical style of the theatre, and her hair reflects one of the main architectural features of the theatre - curlicue detailing. I used a photograph that I took while visiting the cinema for the pattern of the dress. This means that there is an index of the cinema in my collage, but it also helps relate to the adjective qualities of the cinema as the colour is higher class/royal and elegant. Also the texture of the tiles reflects the cold, vast feeling of the theatre. Purple is the main bold colour in the theatre; otherwise it is mostly white/cream. I included a silhouette of the Wellington skyline to show that the cinema is in the CBD. I used black for the skyline to portray the idea that the cinema is more of a formal place you would go for an event. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city).

The movie tripod light was drawn on photoshop in the same line style as my activity illustrations. I used the texture of the light’s glass as the photographed texture that would make this illustration cohesive with my activity illustrations (as they also include photographed textures). I got this texture from the sourced reference image that I drew the shape of the light from. I did not photograph my own image because I do not have access to a vintage movie filming light.

The movie camera was drawn on photoshop in the same line style as my activity illustrations. I included film strips in the shape of wind eddies to link to both film and Wellington city (the windy city). I made these eddies look like they were film strips fluttering off of the film rolls on the camera to try and incorporate these two ideas.

I used the fundamental design principle of movement in my wind eddies to try and create the idea of a breeze. Repeating the eddies helped give it a rhythmic feel. I also made the eddies quite big compared to the figures to show that the wind is strong. I used contrast in the way that I have collaged/combined two art techniques - photography and digital illustration. You can see scale/depth with my subtle placement of the Wellington skyline in each of the collages to show that the activities are in the city.

References for Sourced Images in Brochure

I used parts of three images that I did not photograph myself in my brochure.


You can find these images on these pages:

https://www.pinterest.com/pin/466615211362410605/
http://rmbastey.deviantart.com/art/Wellington-Skyline-I-173282418
http://www.cyburbia.org/forums/showthread.php?t=13118

Fonts

First Mock-Up of Brochure

Critique:

Cover - Colour, hierarchy, what city is it?

Map - Key?

Extra Spread - Put the icon info with the icons on each page, not on a separate spread.

Spreads - What do icons mean? Maybe put icons under prices to make that column more evident. The text is too close to the edge, it looks like it's going to fall off! Fay wants me to return to the idea of the title and quote aligning.

Extra Copy

There are several great movie theatres in Wellington. 

New Zealand’s capital city and film hub is home not only to internationally regarded film studios, but also a series of historic and quirky cinemas. Each of these cinemas has their own personality and story which helps make the audience experience unique and memorable.

“Going to the cinema is about so much more than watching a film.”  

The Embassy Theatre Body Copy

The Embassy Theatre is situated centre stage in Wellington’s buzzing downtown entertainment precinct of Courtenay Place. Originally built in 1924, the theatre is recognised as a place of historical significance by the New Zealand Historic Places Trust and is the only custom-built 1920's cinema still in use in New Zealand.

Designed in the classical style, The Embassy has many fine features such as marbled staircases, wrought iron handrails, original tiled foyers and exquisite plastered ceilings. The theatre has three screens, the largest of which is thought to be one of the largest in the Southern Hemisphere. Other amenities include a snack bar and Blondini's Cafe.

Wellington's grandest cinema venue shot to fame when it hosted the world première of The Lord of the Rings: The Return of the King. Since then The Embassy has hosted many other film premieres and it also takes part in the New Zealand International Film Festival.

“The Embassy theatre is amazing. A beautiful old theatre with huge seating capacity, a massive screen, and grand marble staircases, it’s all just stunning. Completely updated with incredible sound - the only place I go to see movies!”

Penthouse Cinema Body Copy

First lady of Wellington’s quirky art-house cinemas, The Penthouse Cinema in Brooklyn proudly retains old-fashioned art deco charm and style while offering a boutique cinematic experience.

This family-owned cinema and cafe has it all. See the very best of world cinema and dine in their comfortable, casual cafe. Everything you need for a fantastic night out - under one roof!

All of the refurbishments have been carried out while preserving the original character of the cinema, which was built in 1939.

PRICES:

Adult - $16.00

Student - $14.00

DEALS:

Treat Yourself Tuesday - $10.00

“The best movie selection in Wellington with few of the mainstreams and a great variety of slightly different and art house movies. The cafe is welcoming with a good variety of food. Love the atmosphere in the theatres and being able to take my wine of coffee in with me, with somewhere to rest it while I watch.”

Secondary Information Icons

I surveyed a small sample of my target audience (teenage girls/young women) to help me decide which icons were the most important:

Final Icons:

Light House Body Copy

Going to the cinema is about so much more than watching a film.  

Light House Cuba is located in Wellington's bustling, bohemian Cuba street district. Nestled on Wigan street, the cinema offers offers a warm and inviting atmosphere to unwind in the city.

Sit back and relax, either by yourself or with friends, in comfort and sophistication.

The “mini-plex” houses three large screens in cosy, intimate cinemas which seat 34, 55, and 74 respectively. The draw card of this cinema is definitely its comfy sofa seating.

The cinema cafe offers fresh in-house food and a wide selection of fine beer and wine, all of which can be taken with you into the movie, or up to the mezzanine lounge. 

“I was stoked to see that they have gone for the sofa option at Light House, none of this stuffy identical seat business. The first word that sprung to mind when I walked in was ‘plush’.”

PRICES:

Adult - $17.50

Student - $13.50

DEALS: 

Treat Yourself Tuesday and Student Thursday - $11.00

LIGHT HOUSE CUBA 29 WIGAN STREET, WELLINGTON (04) 385 3337

http://www.lighthousecuba.co.nz/movie/schedule/

Artist Reference

I was stuck for ideas of how to develop my illustration for The Embassy further so I looked for an artist reference for inspiration. I found the work of fashion illustrator, Inslee Haynes (http://inslee.net/pages/about). I really like her use of line and the feminine style of her illustrations. I also like the movement in her compositions. I feel that employing these techniques in my own work will improve it.

Embassy Indexes/Patterns

Posters 2

While Hannah and I were walking in Newtown we saw another poster series that had links to our VCD assignment. This series of drink posters portrays three different flavours from the same brand. They convey different emotive qualities using colour and the foods depicted behind the bottles. These give a hint of what the drink tastes like/feels like to drink.

Posters

While Hannah Fortune and I were walking home from Countdown we saw this series of posters which we felt really linked to our VCD assignment as they portrayed three different flavours of the same brand. The style of each poster is the same, but they all convey a different emotive quality. They all also clearly represent/link to New Zealand using characters that relate to NZ activities/cliches.

Final Theme Table

Theme Matrix

FDP Exploration

Explore one cinema using fundamental design principles:

Fundamental Design Principles

Contrast:
- Emphasis
- Differentiation

Movement and Visual Flow
- Visual Hierarchy
- Implied Movement

Balance:
- Symmetry
- Asymmetry

Perspective and Depth:
- Scale
- Interposition

Scale and Proportion

Rhythm

Choosing My Theme

My theme:

Light House Cinema (Small + Modern)
Penthouse Cinema (Medium + Retro)
The Embassy Theatre (Large + Historic)

Theatres/Cinemas in Wellington

- Empire Cinema
- The St James Theatre
- Penthouse Cinema
- Time Cinema
- Wellington Free Outdoor Cinema
- The Embassy Theatre
- Paramount Cinema
- Light House Cinema
- The Roxy Cinema


Possible Links: