Mock-Up of Further Developed Brochure

Critique:

Map - Put either street names or landmarks on the map to help the viewer orientate themselves, and take off the quote.
Back Cover - Change the font to Univers
Extra Spread - Put more words in the quote and shorten the line length.

Fonts

Mock-Up of Developed Brochure

Critique:

Overall - Try using a really dark blue or purple in the background instead of black as black feels oppressive, and review fonts.

Cover - Add a pop of colour

Map - Swap map and intro text; you look at the right-hand page first so this is where the text needs to be, and also, don't have the map key in the intro text.

Pair Critique

I swapped my mocked-up brochure with Corina to do a pair critique.

First Mock-Up of Brochure

Critique:

Cover - Colour, hierarchy, what city is it?

Map - Key?

Extra Spread - Put the icon info with the icons on each page, not on a separate spread.

Spreads - What do icons mean? Maybe put icons under prices to make that column more evident. The text is too close to the edge, it looks like it's going to fall off! Fay wants me to return to the idea of the title and quote aligning.

Secondary Information Icons

I surveyed a small sample of my target audience (teenage girls/young women) to help me decide which icons were the most important:

Final Icons:

First Spreads

The text and the image feel disconnected - the copy looks like it's just floating in the clear space. The purples might be too dark for print; make them pop!

Light House Illustration Development

Penthouse Illustration Development

Further Embassy Illustration Development

Embassy Illustration Development

The symbol elements are too dark/hard to see when printed! 

 This isn't good because the white lines stand out the most, but they are meant to be the background.

Make the film strip more detailed - it currently looks like a ladder!

Try different textures in the silhouette to make it more interesting and less flat/more depth.

Embassy Indexes/Patterns

Developing Embassy Thumbnail Concepts

Choosing My Theme

My theme:

Light House Cinema (Small + Modern)
Penthouse Cinema (Medium + Retro)
The Embassy Theatre (Large + Historic)

Theme Idea Tables

I have decided to focus on cinemas/movie theatres for my brochure's theme as I am interested in the movie industry (I want to work in it one day) and I love watching movies. This is only my second year in Wellington so I am excited to investigate, explore and experience what cinemas it has to offer.