Professional Printing

I went to Fullstop Printing on Victoria Street to print my brochure.
I chose Colotech 280 gsm for my cover and Colotech 160gsm for the inside pages.

Final Brochure

Mock-Up of Further Developed Brochure

Critique:

Map - Put either street names or landmarks on the map to help the viewer orientate themselves, and take off the quote.
Back Cover - Change the font to Univers
Extra Spread - Put more words in the quote and shorten the line length.

Mock-Up of Developed Brochure

Critique:

Overall - Try using a really dark blue or purple in the background instead of black as black feels oppressive, and review fonts.

Cover - Add a pop of colour

Map - Swap map and intro text; you look at the right-hand page first so this is where the text needs to be, and also, don't have the map key in the intro text.

First Mock-Up of Brochure

Critique:

Cover - Colour, hierarchy, what city is it?

Map - Key?

Extra Spread - Put the icon info with the icons on each page, not on a separate spread.

Spreads - What do icons mean? Maybe put icons under prices to make that column more evident. The text is too close to the edge, it looks like it's going to fall off! Fay wants me to return to the idea of the title and quote aligning.

Embassy Indexes/Patterns

Visual Theme Matrix

We had to show our three destinations through photographs, then see if people could guess them and tell us what each set of images made them feel:

They guessed all of my cinemas and mentioned all of the emotive/adjective qualities that I was trying to convey :)