Rationale

My topic started off as theatres in Wellington, close to the CBD, that were various different sizes and were built in different eras/styles. While working on my illustrations my topic eventually evolved into quirky, boutique cinemas to choose from for a ‘girl’s night out’. I wanted my booklet to convey the overall feeling of fun, exciting ‘night out’ cinema choices in Wellington, with each choice giving the viewer a different atmosphere. The viewer could then pick which atmosphere/cinema suited their night out plans. My illustrations immediately inform the viewer (presumably a young female, as that is the brochure’s target audience) of the ‘formal level’ feeling of each cinema by showing what sort of clothing and hair best represents the ambience and adjective qualities of that cinema. For example; my Light House Cinema Cuba illustration is more casual, warm, soft, and modern, while my Penthouse Cinema illustration is fun, bright and retro, and my Embassy Theatre illustration is grand, elegant and historical. I have used decorative fonts that relate to these qualities for the headings on each cinema spread. The copy is encased in rules to subtly give the feeling of a cinema screen therefore linking to the overarching activity. I have tried to situate the cinemas by using wind eddies to depict ‘windy Wellington’. My collages are so illustrative because I am more of an illustrator than a graphic designer. This project reminded me how much I prefer to work analogue (in a workbook) compared to working digital (on a blog).