Extra Copy

There are several great movie theatres in Wellington. 

New Zealand’s capital city and film hub is home not only to internationally regarded film studios, but also a series of historic and quirky cinemas. Each of these cinemas has their own personality and story which helps make the audience experience unique and memorable.

“Going to the cinema is about so much more than watching a film.”  

The Embassy Theatre Body Copy

The Embassy Theatre is situated centre stage in Wellington’s buzzing downtown entertainment precinct of Courtenay Place. Originally built in 1924, the theatre is recognised as a place of historical significance by the New Zealand Historic Places Trust and is the only custom-built 1920's cinema still in use in New Zealand.

Designed in the classical style, The Embassy has many fine features such as marbled staircases, wrought iron handrails, original tiled foyers and exquisite plastered ceilings. The theatre has three screens, the largest of which is thought to be one of the largest in the Southern Hemisphere. Other amenities include a snack bar and Blondini's Cafe.

Wellington's grandest cinema venue shot to fame when it hosted the world première of The Lord of the Rings: The Return of the King. Since then The Embassy has hosted many other film premieres and it also takes part in the New Zealand International Film Festival.

“The Embassy theatre is amazing. A beautiful old theatre with huge seating capacity, a massive screen, and grand marble staircases, it’s all just stunning. Completely updated with incredible sound - the only place I go to see movies!”

Penthouse Cinema Body Copy

First lady of Wellington’s quirky art-house cinemas, The Penthouse Cinema in Brooklyn proudly retains old-fashioned art deco charm and style while offering a boutique cinematic experience.

This family-owned cinema and cafe has it all. See the very best of world cinema and dine in their comfortable, casual cafe. Everything you need for a fantastic night out - under one roof!

All of the refurbishments have been carried out while preserving the original character of the cinema, which was built in 1939.

PRICES:

Adult - $16.00

Student - $14.00

DEALS:

Treat Yourself Tuesday - $10.00

“The best movie selection in Wellington with few of the mainstreams and a great variety of slightly different and art house movies. The cafe is welcoming with a good variety of food. Love the atmosphere in the theatres and being able to take my wine of coffee in with me, with somewhere to rest it while I watch.”

Brochure Thumbnail Ideas

Secondary Information Icons

I surveyed a small sample of my target audience (teenage girls/young women) to help me decide which icons were the most important:

Final Icons:

Light House Spread Development

I changed the pull-out quote to red, as per Fay's recommendation.

Spread Inspiration

 

Light House Body Copy

Going to the cinema is about so much more than watching a film.  

Light House Cuba is located in Wellington's bustling, bohemian Cuba street district. Nestled on Wigan street, the cinema offers offers a warm and inviting atmosphere to unwind in the city.

Sit back and relax, either by yourself or with friends, in comfort and sophistication.

The “mini-plex” houses three large screens in cosy, intimate cinemas which seat 34, 55, and 74 respectively. The draw card of this cinema is definitely its comfy sofa seating.

The cinema cafe offers fresh in-house food and a wide selection of fine beer and wine, all of which can be taken with you into the movie, or up to the mezzanine lounge. 

“I was stoked to see that they have gone for the sofa option at Light House, none of this stuffy identical seat business. The first word that sprung to mind when I walked in was ‘plush’.”

PRICES:

Adult - $17.50

Student - $13.50

DEALS: 

Treat Yourself Tuesday and Student Thursday - $11.00

LIGHT HOUSE CUBA 29 WIGAN STREET, WELLINGTON (04) 385 3337

http://www.lighthousecuba.co.nz/movie/schedule/

First Spreads

The text and the image feel disconnected - the copy looks like it's just floating in the clear space. The purples might be too dark for print; make them pop!

Light House Illustration Development

Light House Cinema Visual Research, Concepts, and Indexes

Penthouse Illustration Development

Penthouse Concepts and Indexes

Research for Penthouse Cinema Illustration

I researched a lot of art deco dresses and fashion to get ideas for my illustration for Penthouse Cinema.

 

 

Further Embassy Illustration Development

Artist Reference

I was stuck for ideas of how to develop my illustration for The Embassy further so I looked for an artist reference for inspiration. I found the work of fashion illustrator, Inslee Haynes (http://inslee.net/pages/about). I really like her use of line and the feminine style of her illustrations. I also like the movement in her compositions. I feel that employing these techniques in my own work will improve it.

Spread Thumbnails

Embassy Illustration Development

The symbol elements are too dark/hard to see when printed! 

 This isn't good because the white lines stand out the most, but they are meant to be the background.

Make the film strip more detailed - it currently looks like a ladder!

Try different textures in the silhouette to make it more interesting and less flat/more depth.

Embassy Indexes/Patterns